This review is on the ifactory Coverst Moisture Killing Cushion UV Protection & Whitening & Anti-Wrinkle SPF50+ PA+++.
*Edit 2018 – Please note last year ifactory changed their name to SOME BY MI. The website automatically redirects you but the new one is http://www.somebymi.com. It’s the same company and people behind it they just opted to go with a new name.
This was sent to me free from ifactory to try out and review. I’ve been using it for about three months now so I think I’ve got a good handle on it and felt that it was time to do a proper review. I did post some First Impressions on Instagram a while back if you follow me there. Although this was sent to me rather than purchased all thoughts and opinions are my own and as always I strive to be as open and honest as possible.
ifactory has had their cushion as the only product for a while now however they recently added to the line with the Coverst Long Lasting Tint in three colors – red, pink and orange. They sell online and via TV home shopping in Korea. If you are in Korea they also sell in stores like Beautiplex or you can get it online via their website http://www.ifactorycos.com
First off the packaging is super cute. It actually comes in two different cases but the product is the same. So you can get it in the original white cover or this pink character one that I have. I love this case so I am very glad they sent me this one. The metallic pink and the cute cartoon look great. It’s also very well made and sturdy but you would expect that from the price. It sells for 25-30,000 won on the official website so while not expensive compared to other Korean cushions it’s in the mid range.
The case is the normal size of these types of sponge cushions and it has 15 grams of product. You can purchase refills separately for this cushion which is very handy. The refills sell for about 15-18,000 won on the website.
You can get this cushion in three shades – 21, 22 and 23. I have shade 23 Natural Beige which is quite a good shade for me. I thought it might be a little light but I think it’s one of the better matches that I have. Luckily I’m reasonably fair so I find that a 23 is usually something that I can get away with.
The BB Cream in this has a slight floral scent to it; it kind of reminds me of sunscreen. I was a bit put off by the scent at first but have grown to tolerate it because I like the product so much. It’s not bad or overwhelming but it is there and it’s noticeable.
The formula is a moisturizing one so it has quite a wet consistency. The sponge looks weird when you open it as it’s mostly white but when you press the sponge the product comes up. This is to keep it fresh; the product is stored in a pocket in the center of the sponge.
This moist formula spreads well and you don’t need much. It’s a quick and easy application which makes my face look smooth and velvety. I really like the look of it. It’s marketed as a cover cushion and it does a good job but I tend to wear a very light layer because I don’t like thick makeup
I don’t know if it is quite a magical as the infomercials show it to be. They have someone draw on their face with eyeliner and then cover it with the cushion. I tried this on my hand and it did not work. However in saying that I don’t want to detract from the fact that it does have decent coverage and it’s not like you are covering eyeliner in everyday life.
I tend to wear it lightly but it is buildable so if you prefer or need more coverage you can certainly do that. It still looks okay with two layers but after that it starts to look a bit cakey. The way I wear it it looks natural and it still covers my redness and blemishes well so I find I don’t need much more than that.
The air puff is well made; it’s a ruby cell one and it works well in picking up the product without absorbing it. I think it is what helps to give a really nice smooth look when you apply it. The puff makes sure that the product is distributed evenly across the skin. I have of course washed it a few times and so far it is holding up well. They also included a second one for me too but so far I have not had to use it.
Even after six to eight hours it still looks pretty good so it wears well. I have noticed that it fades around my nose after a few hours but I get that with most BB Creams and foundations. I have combination skin with an oily T-Zone. This does not help my oily skin as it is a moisture cushion but I don’t think it does anything to hurt the situation either. I use oil powder or oil blotting tissue to keep the shine down if I am wearing it for long periods of time.
Overall I really like this cushion and I’m quite impressed with it. It’s probably one of my favorites and has become a go to for when I don’t have much time. I know it will be easy to apply and will look good. When you are in a hurry or having to do your makeup on the subway this is always a plus. My rating for this cushion is 4.5 out of 5.
It might be a bit hard to get outside of Korea but there are many buying services nowadays that let you shop from Korea by connecting you with a personal shopper who lives there and can shop on your behalf.
Below is a video of the Korean Home Shopping where they are selling the ifactory cushion and so you get lots of demonstrations and information on it. There are English subtitles.